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Paula Sorensson

by | May 24, 2024

In this series, we are interviewing members of our club, so that you can get to know each other a bit better. Today we talk with Paula Sorensson about her life and work in the region.

What brought you to the French Riviera?

My journey to the French Riviera began in 2014, when I visited Antibes for a holiday to see friends who had just opened a bed & breakfast in the Old Town.

The moment I arrived, I was captivated by the charm of Antibes and the warmth of the bed & breakfast. This initial visit turned into a love affair with the region, compelling me to return multiple times a year.

Eventually, my frequent visits inspired me to take a sabbatical from my job in London. I decided to manage the bed & breakfast for a season, which unexpectedly extended into three wonderful seasons.

Could you tell us about your professional career? What do or did you do for work?

My professional career has been wonderfully diverse, shaping the person I am today. Driven by a curiosity to learn and a passion for travel, I’ve explored various roles across different industries.

I began in the hospitality sector, working in hotels, and then transitioned to event management on steamships in Stockholm. This experience led me to join the international sales department of one of Sweden’s largest daily newspapers.

From there, I was recruited by the French outdoor media company JCDecaux, where I handled international advertising sales for brands targeting the marketing panels at Stockholm’s airport.

In my thirties, I decided to venture to London, where I spent almost nine years. During this time, I worked in sales and project management, as well as process management for Sainsbury’s shopper marketing department.

It was in these later years that I chose to take a summer sabbatical in Antibes.

Eventually, family brought me back to Stockholm, but I couldn’t resist the allure of the French Riviera. So, in the summer of 2020, I decided to return to Antibes, embracing the unique lifestyle once more.

My timing was perfect – it was the height of summer, and the initial wave of post-COVID tourists began flocking to town. As Airbnb rentals filled up, I seized the opportunity to manage properties and familiarize myself with every corner of the Old Town.

Next, I took on the day-to-day management of luxury properties for a local business and also worked part-time for a local real estate agency.

This dual role was challenging, especially in multiple languages. But the experience was immensely rewarding and offered invaluable insights into the local real estate and property management industries

Why did you decide to start your own business?

Because all the skills I gained over a long and exciting career lend themselves to helping a diverse clientele.

What is your best advice to others thinking about living or working on the French Riviera?

One of the best things about this region is its vibrant atmosphere. It attracts interesting people and provides both personal and professional opportunities that you just can’t find anywhere else.

My advice to anyone thinking of working and/or living here is to take advantage of any opportunity to network.

What are your thoughts on the club and events?

I think Business Club Cote d’Azur and English Speakers on the Riviera are excellent platforms for learning and meeting people.

They provide both serious business networking opportunities and more casual apéro meetups. My only issue is that I can’t attend as often as I would like to. :)

Fun facts about Paula Sorrensson

Since when do you live on the French Riviera?

On and off since 2016 and full time since 2020.

Where are you originally from?

I am originally from Stockholm, Sweden, but I have spent many years abroad with my family, studying, and working. I lived in Strasbourg as a child, which helped me improve my French.

I’ve also lived in Belgium, Switzerland, the US, and the UK.

Now, I’m here, and I don’t see myself moving anywhere else anytime soon. I’m exactly where I want to be.

What languages do you speak?

I speak Swedish, English, and French fluently. I also speak some Spanish and Italian, which I handle quite well after a glass of wine or two. Additionally, I understand some German.

What is your favourite wine?

Haha, I’m actually quite a beer lover. However, I do enjoy wines from the Côte du Rhône appellation.

I recently visited Avignon, the capital of Côte du Rhône, for wine tasting and sightseeing. I can warmly recommend it.

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